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Dubai’s RTA to Introduce Sign Language Call Centers



Dubai's RTA to Introduce Sign Language Call Centers

Dubai’s RTA to Introduce Sign Language Call Centers. The Roads and Transport Authority (RTA) of Dubai has always been at the forefront of integrating innovative solutions to enhance the overall experience of its users. In a groundbreaking move, the RTA is set to introduce a new communication channel specifically designed for ‘People of Determination’ at its call centre. This initiative, which is currently being piloted at the ongoing Gitex Technology Week in Dubai, will initially focus on offering sign language support for Arabic speakers.

Enhancing Accessibility for People of Determination

Dubai’s commitment to creating an inclusive environment is evident through various initiatives aimed at improving accessibility for all residents and visitors. The new sign language call centre by the RTA is a significant step in this direction. By enabling video call and chat interfaces in sign language, the RTA ensures that individuals with hearing impairments can access services and support with ease and independence.

The Pilot Phase at Gitex Technology Week

The introduction of the sign language call centre is being showcased at Gitex Technology Week, one of the largest technology events in the Middle East. This platform allows the RTA to demonstrate the functionality and effectiveness of the new service. During this pilot phase, the RTA is gathering feedback from users to refine and enhance the interface, ensuring it meets the needs of the community.

Dubai’s RTA to Introduce Sign Language Call Centers

The new service offers several features designed to provide a seamless communication experience for People of Determination:

  1. Video Call Interface: Users can initiate video calls with RTA representatives who are proficient in sign language. This visual communication method ensures that users can convey their queries and receive responses effectively.
  2. Chat Support: Alongside video calls, the chat interface allows users to type out their queries if they prefer or if the situation demands it. This dual approach caters to varying comfort levels and needs.
  3. Arabic Sign Language: The initial rollout focuses on Arabic sign language, catering to the primary linguistic demographic in the region. This targeted approach ensures that the majority of users can benefit from the service immediately.

Future Plans for Expansion

While the initial launch supports Arabic sign language, the RTA has plans to expand the service to include other languages in the future. This expansion will further enhance accessibility and support for Dubai’s diverse population, ensuring that more individuals can benefit from the inclusive services.

Commitment to Innovation and Inclusivity

The RTA’s initiative aligns with Dubai’s broader vision of becoming a smart and inclusive city. By leveraging technology to bridge communication gaps, the RTA not only enhances service delivery but also sets a benchmark for other public and private entities to follow. The sign language call centre is a testament to the RTA’s commitment to innovation and its dedication to serving all members of the community.


The introduction of a sign language call centre by the RTA in Dubai marks a significant milestone in the journey towards inclusivity. As this service rolls out, it promises to transform the way People of Determination interact with public services, making communication more accessible and effective.

The pilot at Gitex Technology Week is just the beginning, with broader implementations and enhancements expected in the near future. The RTA proactive approach sets a strong example of how technology can be harnessed to create a more inclusive society, ensuring that no one is left behind.

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