Dubai RTA To Open Sign Language Call Center. The Roads and Transport Authority (RTA) of Dubai is set to launch a groundbreaking initiative to enhance communication with ‘People of Determination.’ The new service, featuring a sign language call center, will provide a more inclusive and accessible customer experience for individuals with hearing disabilities. This innovative step reflects Dubai commitment to creating an inclusive society where every individual has equal access to essential services.
New Video Call and Chat Interface
The RTA’s sign language call center will be introduced during the Gitex Technology Week in Dubai, showcasing an advanced video call and chat interface tailored for Arabic-speaking individuals using sign language. This service will allow customers to log onto the RTA website and initiate a video chat with an agent proficient in sign language. The platform also includes pre-recorded sign language videos to address frequently asked questions, ensuring that information is readily available and accessible.
Technology Behind the Service
The new system leverages Avaya Live and WebRTC technology for video conferencing and chat, combined with Avaya Aura Contact Center for intelligent routing. This advanced setup ensures that customers are directed to the appropriate RTA agent, providing a seamless and efficient communication experience.
Empowering ‘People of Determination’
Ahmed Mahboub, RTA’s executive director for customer service, emphasized the importance of supporting ‘People of Determination’ in all aspects of life. “The RTA is proud to play our part in extending equal levels of services to all customers. This solution, accessible over the internet without additional tools or apps, delivers the service that these individuals deserve,” Mahboub stated.
The initiative is not just about providing services but empowering individuals with disabilities, ensuring they can communicate their needs effectively and independently.
Benefits and Accessibility
The sign language call center is expected to significantly improve the customer service experience for individuals with hearing impairments. By offering personalized communication options, the RTA is setting a new standard for inclusivity in public services. The ability to communicate directly with a customer service representative in sign language will help bridge communication gaps and promote a more accessible environment.
Collaboration with Avaya
Nidal Abou Ltaif, President of Avaya International, highlighted the collaboration between Avaya and the RTA, stating that the project is a prime example of how technology can be harnessed to enhance the lives of residents and visitors. This initiative is part of a broader effort to design customer experience solutions that prioritize human interaction and inclusivity over mere technological advancements.
The Future of Accessible Customer Service
The launch of this service represents a significant milestone in the journey towards a more inclusive society. The RTA’s commitment to enhancing the customer experience for all residents, including those with disabilities, is a testament to Dubai’s vision of becoming a city that embraces diversity and inclusivity.
As this service evolves, it is expected that more languages and functionalities will be added, further expanding the reach and impact of this innovative solution. The integration of such technology into public services sets a precedent for other organizations to follow, encouraging a more inclusive approach to customer service.
Conclusion
The introduction of a sign language call center by Dubai’s RTA marks a significant step towards greater inclusivity in public services. By leveraging cutting-edge technology, the RTA is providing ‘People of Determination’ with a more accessible and empowering way to interact with their services. This initiative not only benefits individuals with hearing disabilities but also serves as an example for other organizations to prioritize accessibility and inclusivity in their customer service strategies. As Dubai continues to innovate and set global standards, the sign language call center is a reminder of the power of technology to transform lives and promote equality.