RTA Centres in Umm Ramool and Al Barsha Will be Upgraded to Smart Ones

RTA Centres in Umm Ramool and Al Barsha Will be Upgraded to Smart Ones. In a bid to enhance customer service and embrace digital transformation, the Roads and Transport Authority (RTA) of Dubai has embarked on a project to upgrade its customer happiness centres in Umm Ramool and Al Barsha into smart, hybrid hubs. This initiative aims to streamline processes, improve accessibility, and cater to the evolving needs of residents and visitors alike.

Transforming Customer Experience

The ongoing project will see the conversion of the existing centres into modern facilities equipped with cutting-edge technology. Despite the transformation underway, both centres will remain operational on a partial closure basis, ensuring uninterrupted service delivery to the public. The RTA has affirmed its commitment to maintaining service standards throughout the development phase.

Seamless Integration of Smart Services

Upon completion, the upgraded Umm Ramool and Al Barsha Customer Happiness Centres will offer a blend of traditional and smart services, accessible to customers via various digital channels. While digital platforms will facilitate self-service options, knowledgeable service advisors will remain available to assist customers as needed, striking a balance between automation and personalized support.

Project Timeline and Vision

Scheduled for completion by the end of September, the project aligns with RTA’s broader strategy to embrace innovation and digitalization. Mr. Mattar Al Tayer, Director-General and Chairman of the Board of Executive Directors of the RTA, emphasized the significance of this initiative in advancing Dubai’s ambition to become the world’s smartest city.

Previous Successes and Future Plans

Building on past successes, including the conversion of Al Kifaf, Al Manara, and Al Tawar centres into smart hubs, the RTA remains committed to its digital transformation journey. Looking ahead, the Deira Centre is slated for conversion into a hybrid centre, further expanding the reach of smart services across the city.

Enhanced Services and Accessibility

The upgraded centres will offer an expanded range of services, with the number set to increase from 78 to 213. Interactive kiosks and user-friendly electronic platforms will empower customers to navigate services effortlessly, contributing to increased transaction volumes and overall efficiency.

Data Security and Privacy

In tandem with enhancing service accessibility, the project prioritizes data security and privacy. Advanced technology will safeguard sensitive information, ensuring compliance with data protection regulations while facilitating data-driven decision-making to meet evolving customer needs.

Conclusion

The transformation of RTA centres in Umm Ramool and Al Barsha into smart, hybrid hubs marks a significant step towards delivering seamless, digitally-enabled services to residents and visitors. By leveraging innovation and customer-centricity, the RTA is poised to redefine the urban experience and contribute to Dubai’s vision of a smarter, more sustainable future.