RTA Launches The Tourist Bus Initiative To Promote Dubai Attractions

RTA Launches The Tourist Bus Initiative To Promote Dubai Attractions. Dubai Roads and Transport Authority (RTA) is all set to launch a new initiative this September 2024—the On & Off Bus (Touristic Bus). This exciting project is aimed at enhancing the experience of both residents and visitors, allowing them to explore the emirate’s iconic landmarks and touristic attractions. Dubai, known for its innovative spirit and constantly evolving landscape, continues to offer unique and captivating experiences for people from around the world.

RTA Commitment To Boosting Tourism in Dubai

Ahmed Bahrozyan, CEO of the Public Transport Agency at RTA, emphasized the RTA’s dedication to supporting Dubai’s tourism sector, recognizing its crucial role in driving economic growth and contributing to the emirate’s GDP. Bahrozyan highlighted that Dubai’s appeal lies in its safety, security, and world-class services, as well as its robust infrastructure that spans all sectors, including public transportation. This infrastructure, combined with unique tourist attractions and a welcoming atmosphere, makes Dubai a top destination for tourists, businesspeople, and investors alike.

Integrating Public Transport With Tourism

One of the key features of the On & Off Bus initiative is its integration with Dubai’s public transport system. The bus service will connect seamlessly with other modes of public transport, such as the metro, marine transport, and public buses, especially at the Al Ghubaiba station. This station serves as a major hub, linking metro, marine, and public bus services, thereby enhancing the overall convenience for residents and visitors exploring the city.

Discover Dubai, One Stop At A Time

The On & Off Bus service is designed to offer a comprehensive tour of Dubai’s most famous landmarks. The journey begins at Dubai Mall, one of the city’s most popular destinations, and takes passengers through a carefully curated route that includes eight key attractions:

1. Dubai Frame: A striking architectural landmark offering panoramic views of old and new Dubai.
2. Heritage Village: A glimpse into Dubai’s rich cultural heritage and traditions.
3. Museum of the Future: An innovative museum that showcases cutting-edge technologies and ideas.
4. Gold Souk: A traditional market known for its dazzling array of gold and jewelry.
5. La Mer Beach: A trendy beachfront destination with shops, restaurants, and entertainment.
6. Jumeirah Mosque: One of the most beautiful mosques in Dubai, open to visitors of all faiths.
7. City Walk: A modern outdoor shopping and dining area.
8. Al Ghubaiba Metro, Bus, and Marine Transport Station: A key hub in Dubai’s integrated public transport network.

Passengers can hop on and off the bus at nine different stops across these eight landmarks, providing flexibility and allowing them to explore each site at their own pace.

Operational Details And Pricing

The On & Off Bus service will operate from 10 AM to 10 PM, with buses departing every 60 minutes from Dubai Mall. The entire journey through the listed landmarks will take approximately two hours. The fare for this service is set at AED 35 per person, and the ticket is valid for an entire day, allowing passengers to enjoy unlimited rides on the On & Off Bus within that day.

Conclusion

The launch of the On & Off Bus initiative by Dubai’s RTA is a significant step towards promoting the city’s attractions and enhancing the tourism experience. With its integration into the public transport network and its focus on key landmarks, this service promises to be a convenient and enjoyable way for both residents and visitors to discover the wonders of Dubai, one stop at a time. Whether you’re a first-time visitor or a long-time resident, the On & Off Bus offers a unique opportunity to experience the best that Dubai has to offer.